Cleveland: World Publishing Company, 1968. hardcover. 8vo 236pp. third printing. from front flap: "What is the inside truth about advertising? Does it have to be vulgar, irritating, and extravagant in its claims? Does most TV and magazine advertising condone "the permissible lie"? What are the facts about how Madison Avenue.....
New York: Warner Paperback Library, 1973. first thus. mass market paperback. 16mo. 351pp. first printing. see pictures for synopsis. #03569.
New York: Ace Books, 1964. mass market paperback. 16mo. 207pp. Ace Star Book 88625. see pictures for synopsis. #03589.
New York: Harper and Brothers, 1943. first edition. hardcover. 8vo. 252pp. + illustrations. from Introduction: "This book represents an attempt to tell the story of the slow and often painful processes by which Americans, a nation of farmers and fishermen, have become the world's greatest masters of machinery. As the.....
Wilmington, DE: Enterprise Publishing, 1980. first edition. hardcover. 8vo 198pp. from front flap: "How To Advertise: A Handbook for Small Business was developed to be a useful tool and guidebook in acquiring knowledge of the basic principles of current advertising concepts." #01190.
New York: Simon and Schuster, 1957. first edition. hardcover. 8vo 178pp. stated first printing. from front flap: "The advertising world of story and popular imagination is a sort of zoo where the male animals wear $100 neckties and communicate in a bright, rapid chatter that sounds almost like human utterance.....
Simon and Schuster, 1970. first edition. hardcover. 8vo 253pp. stated first edition. from rear flap: "Whether it's advice on how to pitch an account, how not to write beer advertising, how to get an ad past the censor that lurks in every client's heart, or how to pull an "Only.....
Garden City, New York: Doubleday and Company, 1966. first edition. hardcover. 8vo from front flap: "A delightful, utterly fascinating expose of the entire spectrum of modern swindles--huge and small-time--from fake TV advertising and "discount" bargains to bogus door-to-door salesmen and the latest wrinkle in the phony credit card racket. Writing.....
Lippincott, 1970. first edition. hardcover. Duodecimo, unpaginated. A handwritten facsimile script interspersed with illustrations, clippings, advertisements, etc., a reflection on our inundation with "data" and the human response to that condition, written decades before the internet era, a prescient and unusual little meditation. Gordon wrote the book for the musical.....
Philadelphia: J.B. Lippincott Company, 1967. first edition. hardcover. 8vo 178pp +copy of text of truth-in-packaging bill of 1966. stated first edition. introduction by Marya Mannes. from front flap: "Here, for the first time, is the truth about the five-year struggle in Congress to enact an effective "truth-in-packaging" bill. It started.....
McKay, 1957. first edition. hardcover. 8vo 276pp. Vance Packard's classic book about media manipulation exploring advertisers' use of consumer motivational research, subliminal tactics and depth psychology to create desire for products.Rare first edition (1957, no further printing dates listed on copyright page) of this work that sold more than a......
New York: Frederick Fell Publisher, 1952. first edition. hardcover. 12mo. 138pp. from front flap: "How many times have you sat in committee and listened to interminabble discussions about "how are we going to raise money?" How many times have you thought. "if only I could get some new, fresh, workable.....
Chicago: Graphic Arts Publishing Co., 1956. first edition. hardcover. 4to 195pp. comprehensive guide for sales managers for selling printing--strategies, calling, advertisements, understanding the product, etc. #01355.
Washington D.C. Bermont Books, 1981. first edition. 4to 179pp. #01463.
New York: WW Norton & Company, 1956. J. Leone. first edition. hardcover. 8vo 124pp. from front flap: "...This is the new science called psychometrics, and They've Got Your Number tells you about it--what it is, who is behind it, how it works, where it succeeds, and where it fails. They've.....