The Permissible Lie
Cleveland: World Publishing Company, 1968. hardcover. 8vo 236pp. third printing. from front flap: "What is the inside truth about advertising? Does it have to be vulgar, irritating, and extravagant in its claims? Does most TV and magazine advertising condone "the permissible lie"? What are the facts about how Madison Avenue works? [. . .] Samm S. Baker has been in advertising for thirty years--as copywriter, executive, and finally as president of his own agency. [. . .]In The Permissible Lie he quotes from advertising and advertising's top brass to show that lying copy is not only condoned but encouraged by many advertisers and agencies." Book VG-: mild shelf wear to boards and spine, toning and offset to paste downs and endpapers, foxing around edge of text block, text clean, binding tight. / DJ VG-: edge wear, small closed tear, NOT clipped. Item #2989
#03054.
Price: $11.00