The Amazing Advertising Business
New York: Simon and Schuster, 1957. first edition. hardcover. 8vo 178pp. stated first printing. from front flap: "The advertising world of story and popular imagination is a sort of zoo where the male animals wear $100 neckties and communicate in a bright, rapid chatter that sounds almost like human utterance. The legend dies hard. This book is an attempt to draw a realistic, fair, and informative portrait of the advertising business--its techniques and procedures, its economic structure, its problems, and its practitioners." Book VG: mild shelf wear to boards and spine, toning/offset to endpapers, text clean, binding tight. / DJ VG-: age toning, mild edge wear, NOT clipped. Item #3067
#03132.
Price: $40.00