Packard, Vance

The Hidden Persuaders

McKay, 1957. first edition. hardcover. 8vo 276pp. Vance Packard's classic book about media manipulation exploring advertisers' use of consumer motivational research, subliminal tactics and depth psychology to create desire for products.

Rare first edition (1957, no further printing dates listed on copyright page) of this work that sold more than a million copies. Book VG: bright orange cloth with gilt lettering on spine, underlining in text for first 70pp., clean thereafter. / DJ G: some scuffing and chipping at bottom of spine including small closed tear, slight fading on spine, not price clipped ($4.00). Item #58

#00050.

Price: $120.00